THE PURPOSE
The project aimed to strengthen plastic waste management by embedding awareness and action within school ecosystems. It focused on behaviour change and circular economy principles.
CLIENT
Regional Centre for Urban and Environmental Studies (RCUES), Mumbai
Stakeholder
UNICEF India, CACR
OUR APPROACH
Stakeholder alignment, interactive awareness sessions, plastic collection drives, and recycling-based incentivisation were implemented. Students practised segregation at home and school, linking learning to action.
THE RESULT
11.7 tonnes of clean plastic waste was recovered, engaging over 1.5 lakh students and families. The initiative created a scalable model aligned with SBM 2.0 and climate goals, with KIF supporting monitoring and reporting.