THE PURPOSE
Parivartan aimed to increase waste segregation levels and foster shared responsibility for clean cities. The project focused on behaviour change and rebuilding trust in municipal waste systems.
CLIENT
Rahuri Municipal Council, Rahata Municipal Council
Stakeholder
Self-Help Groups
OUR APPROACH
A baseline study informed daily door-to-door IEC and BCC activities, community events, and school engagement. Recycling corners, RRR centres, and cohort-specific messaging were used to sustain participation.
THE RESULT
Segregation levels increased from 40% to 75%, 14 women gained livelihoods, and over 2,000 households and 25 schools actively participated. The project created long-term community ownership of waste practices.