THE PURPOSE
The initiative aimed to build waste-conscious behaviour across diverse community groups. It focused on translating awareness into everyday action.
CLIENT
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Stakeholder
Swachh Maharashtra Mission (Urban)
OUR APPROACH
Cohort-specific awareness sessions and collection drives aligned with educational curricula and the 5R principles. Engagement modules were customised for replication.
THE RESULT
Over 7,000 individuals were reached, leading to improved segregation, reduction, and recycling practices. The initiative strengthened community ownership of sustainable waste management.